Sports brand PUMA has collaborated with former world class Nigerian Footballer, Jay Jay Okocha as a brand ambassador for its store opening event in Lagos.
The world class mega sport store opened at The Palms Shopping mall in Lekki on November 27, 2013.
For its market entry, PUMA partnered with Persians Retail (the retail division of Persians Group, owners and developer of The Palms Shopping Mall).
According to Björn Gulden, CEO of PUMA, the opening of our first PUMA Store in Nigeria marks an important step in the African success story of our brand, strengthening their presence in a major emerging market.
Given Nigeria’s fast market growth, they look forward to continuing their expansion there with Persianas as a partner.
Persianas Chairman Tayo Amusan said “PUMA’s partnership with Persianas demonstrates a long-term commitment to developing the brand in Nigeria through retail expansion in Lagos and beyond. We are delighted to have such a powerful sports brand as part of our Nigerian retail portfolio.”
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